Anitta stands as one of the most influential figures in Brazilian pop music, captivating audiences with her energy, charisma, and versatile sound. Born on March 30, 1993, in Rio de Janeiro, Brazil, she rose to fame with hits that seamlessly blend funk, pop, and reggaeton. Her journey from a local talent to a global icon reflects her dedication and ability to adapt to the ever-changing music industry. Today, her net worth is estimated at $50 million, solidifying her status as one of the most successful Latin artists.
Her rise to stardom was not just about her music but also her sharp business sense and strategic collaborations. Songs like “Envolver” and “Downtown” propelled her to international recognition, while partnerships with global brands further expanded her influence. Through sold-out tours, endorsements, and a massive social media following, Anitta has built an empire that extends beyond the stage.
What makes her truly unique is her ability to connect with fans worldwide, breaking language barriers and redefining Latin music’s global appeal. Her fearless approach to creativity, coupled with her entrepreneurial mindset, has positioned her as a powerhouse in the entertainment industry. Anitta’s journey is a perfect blend of talent, determination, and strategic growth, proving that she is much more than just a pop star.
Who is Anitta?
Anitta, born Larissa de Macedo Machado on March 30, 1993, in Rio de Janeiro, is a Brazilian singer, songwriter, and actress. She gained fame in 2013 with “Show das Poderosas,” blending funk carioca, reggaeton, pop, and R&B to reach a global audience. Beyond music, she is a shrewd businesswoman, securing major brand deals and expanding her influence. Anitta has collaborated with J Balvin, Maluma, Cardi B, and Madonna, cementing her place in the Latin pop industry.
Her bold personality and talent have made her one of the most influential Latin artists. She is very active on social media, where she connects with millions of fans. She openly discusses her personal life, career, and plastic surgeries. With numerous awards and international hits, she continues to break records. Her success represents Brazilian culture on a global stage.
Bio Data
| Full Name | Larissa de Macedo Machado |
|---|---|
| Popular Name | Anitta |
| Birth Date | March 30, 1993 |
| Age | 32 years old (as of 2025) |
| Siblings | Renan Machado, Felipe Terra |
| Birthplace | Honório Gurgel, Rio de Janeiro, Brazil |
| Education | Graduated from Colégio Pedro II |
| Marital Status | Divorced |
| Ex-Spouse | Thiago Magalhães |
| Net Worth | Approximately $50 million as of 2025 |
| Source of Wealth | Music, endorsements, business ventures |
| Height | 5 ft 4 |
Early Life
Anitta, born Larissa de Macedo Machado, began her journey from humble beginnings in Honório Gurgel, a neighborhood in Rio de Janeiro, Brazil. Her passion for music was evident from an early age when she started singing at family gatherings. At just eight years old, she joined the church choir, where her vocal abilities began to shine, setting the foundation for her future career.
In 2010, Anitta took a bold step by sharing her singing talent through self-recorded videos on YouTube. This decision proved to be a game-changer, as her videos quickly gained traction, catching the attention of the music industry. It was through the power of social media that Anitta’s career truly took off, marking a pivotal moment in the way artists could leverage platforms to break into the industry.
Rather than following conventional paths, Anitta chose to stay true to her Brazilian roots, blending funk carioca with global pop and reggaeton influences. This fusion of cultures set her apart, giving her a unique sound that resonated with audiences worldwide. Her bold approach to music, combined with her undeniable talent, has propelled her to international stardom.
Career and Achievements
Anitta’s rise from a young girl singing in a Catholic church choir to dominating international music charts showcases her exceptional talent and determination. Growing up in the Honório Gurgel neighborhood, often considered a humble environment, Anitta drew inspiration from her surroundings and used them to fuel her creativity and ambition. The pivotal moment in her career came in 2010 when a video of her performance went viral on YouTube.
This exposure caught the attention of Furacão 2000, a Brazilian music label, which offered her a contract. This partnership allowed Anitta to refine her sound and establish the distinct musical identity that would later captivate audiences both in Brazil and around the world.
By 2013, Anitta was already a household name in Brazil after the release of her hit song “Show das Poderosas.” The track became a nationwide sensation and positioned her as a symbol of empowerment for young artists in the country.
Her career continued to soar, and in 2014, she delivered a memorable performance at the Latin Grammy Awards, making history as the youngest Brazilian artist to perform at such a prestigious event.
Each subsequent album, including Bang in 2015, showcased her evolution as both a musician and an individual, reflecting broader trends within pop culture. Anitta’s sound continued to evolve, seamlessly blending funk, reggaeton, and pop, which appealed to a diverse global audience.
In 2017, Billboard recognized Anitta as one of the most influential social media figures in the world, ahead of even major international stars like Lady Gaga and Rihanna. Her ability to connect with fans beyond just music, influencing lifestyle trends, and creating conversations on a global scale, contributed greatly to her expanding influence and growing net worth. Through her relentless pursuit of excellence and ability to adapt, Anitta has cemented herself as one of the most influential artists in the global music industry.
Anitta Net Worth
Anitta’s net worth, estimated at $50 million in 2025, reflects her evolution from a rising Brazilian star to a global powerhouse. While her music career remains the backbone of her success, her financial empire extends far beyond streaming and album sales. She has leveraged her massive social media following and global recognition to secure high-value brand endorsements with companies like Coca-Cola, Puma, and Beats by Dre, turning her image into a multimillion-dollar business.
Beyond endorsements, Anitta has demonstrated strong business acumen by founding Rodamoinho Records in 2014, allowing her greater control over her music and artistic direction. This strategic move not only solidified her independence in the music industry but also created opportunities for upcoming Brazilian artists to gain international exposure. Additionally, she has dabbled in acting, television, and even cryptocurrency investments, further diversifying her income streams.
Her ability to adapt to trends and expand her brand has made her one of the most influential Latin artists of her generation. With international collaborations, sold-out tours, and strategic financial decisions, Anitta continues to build her legacy as both an artist and an entrepreneur. As she explores new business ventures and entertainment opportunities, her net worth is expected to rise, solidifying her position as a force in the global music and business landscape.
Family and Personal Life
Anitta was born to Miriam Macedo and Mauro Machado in Rio de Janeiro, Brazil, where she was raised alongside her brothers, Renan Machado and Felipe Terra. Her family played a crucial role in shaping her career, offering unwavering support as she pursued her passion for music. Growing up in a modest household, she remained close to her roots, often crediting her upbringing for her determination and resilience.
In 2017, Anitta married businessman Thiago Magalhães, but their marriage ended in 2018. Their separation sparked discussions about the challenges of maintaining relationships in the public eye. Over the years, she has been linked to several high-profile figures, including Gabriel David in 2021. Despite media speculation about her love life, she keeps her current relationship status private.
Anitta Before Surgery
Before surgery, Anitta had a more natural appearance with distinct facial features. Over the years, she underwent cosmetic procedures, including a nose job, jaw reshaping, and breast augmentation, to enhance her look. She has always been transparent about her transformations and even shared a series of before-and-after surgery pictures on her Twitter. Despite these changes, her confidence, talent, and hard work remain the true driving forces behind her success.
Anitta vs Lupillo Rivera Net Worth
Anitta has built an impressive fortune, with her net worth estimated at $50 million as of 2025. Her success comes from a combination of music, business ventures, and brand collaborations. As an internationally recognized pop star, she has expanded her reach beyond Brazil, singing in multiple languages and collaborating with global artists. In addition to music, she has secured endorsement deals with brands like Coca-Cola, Adidas, and Puma, further boosting her wealth.
In contrast, Lupillo Rivera has an estimated net worth of $12.5 million. He made his fortune primarily in the regional Mexican music industry, where his heartfelt ballads and corridos gained a loyal following. Coming from a musical family, he benefited from industry connections but built his own legacy through sold-out concerts and album sales. He has also appeared on reality shows, adding to his financial success.
The difference in their net worth highlights the varying scales of their influence. While Anitta dominates the international pop scene with her global appeal, Lupillo remains a respected figure in the regional Mexican genre. Both artists have carved successful careers, but Anitta’s strategic expansion into different markets and industries has given her a financial edge.
Social Media Presence
With more than 64 million followers on Instagram, Anitta exemplifies how artists can use social media to expand their reach and boost earnings. Her strong online presence allows her to secure profitable brand partnerships, endorsements, and sponsored content, making social media a key factor in her financial success.
Social Profiles
| Social Platform | Profile Link |
|---|---|
| Visit Profile | |
| X (Twitter) | Visit Profile |
FAQs
How old is Anitta, and how tall is she?
Anitta was born on March 30, 1993, making her 32 years old as of 2025. She stands at 5 feet 4 inches (1.62 meters) tall.
How did Anitta become famous?
Anitta rose to fame in Brazil after releasing her hit single “Show das Poderosas” in 2013. The song’s success propelled her to stardom, leading to major record deals and international collaborations.
What is Anitta net worth?
Anitta net worth is estimated to be around $50 million as of 2025. She has built her fortune through music, brand endorsements, business ventures, and social media influence.
Why is Anitta so popular?
Anitta is popular due to her versatility, international success, and social media presence. She blends genres like pop, reggaeton, and Brazilian funk, creating hit songs like “Envolver” and “Downtown”. Her collaborations with major artists and advocacy for social causes also contribute to her widespread influence.
What are some fun facts about Anitta?
Anitta‘s stage name was inspired by a Brazilian TV character, and she taught herself English and Spanish to expand her global music career.
Conclusion
Anitta’s rise from a modest background to becoming a global artist is a testament to her talent, perseverance, and business acumen. Her ability to merge funk carioca, reggaeton, and Latin music has propelled her to international stardom, making her a dominant force in the industry. Her impressive music career, along with brand collaborations, endorsement deals, and business ventures, has significantly contributed to her wealth, solidifying her influence beyond the Brazilian music scene.
Beyond her musical success, Anitta has used her social media influence and public platform to advocate for important social causes, earning admiration for her authenticity and fearlessness. Her impact extends far beyond entertainment, as she continuously redefines the role of an artist in today’s digital era. With her ever-evolving career and entrepreneurial spirit, Anitta remains an unstoppable force, leaving an indelible mark on both the music industry and popular culture worldwide.
Emma Grace is an experienced website content writer with over 5 years of expertise in crafting engaging and informative content. She is the founder of modesleek.com, a blog dedicated to fashion, where she shares the latest trends, styling tips, and insights on all things fashion. With a passion for delivering high-quality content, Emma aims to captivate and inform her readers, helping them stay ahead in the ever-evolving world of style and fashion.
